What is Blogger and why you should use it
Blogger is a publishing platform that allows you to create a blog under the subdomain blogspot.com or your own domain. It was launched in 1999 by Pyra Lab and bought by Google in 2003.
Some of the advantages of using Blogger are:
Service free of charge and with an uptime close to 100%.
It uses Google's infrastructure. Very fast page loading.
Adsense already integrated to the platform.
No limits on disk space, bandwidth, number of visits per month, published posts and up to 100 blogs per account.
What is a Blogger template?
How to choose a Blogger template?
Each blog has different needs, but there are common characteristics to consider when determining if a template is the most appropriate.
Responsive design allows you to offer a consistent experience on both desktop and mobile devices and to reach a wider audience.
A design that with a fast load offers a better experience, which translates into fewer readers leaving your site prematurely and a better positioning in search engines.
A template with well-constructed titles, quick loading, well-organized code, etc. can help you greatly in the task of optimizing your site for search engines.